The Pico Rothschild complex is located in the heart of Tel Aviv-Rothschild Boulevard. This is the company's third complex. The location was chosen similar to the location of the compounds in Jerusalem - in the center of the city, at the heart of activity and innovation.
The complex is open to technologists, high-tech and low tech professionals aged 18-45. The place will not accept free professionals as accountants and lawyers. It offers work spaces, meeting rooms, internet, kitchenette, mentoring and regular events. Pico also serves as a community that sees entrepreneurship as a key tool for social development. Accordingly, the venue hosts events including intimate conversations with leading entrepreneurs or entrepreneurs, meetings with international investors and even white night events that allow a meeting of activities such as social hikes.
Pico also offers shared Coworking office space. The complex hosts meetings of entrepreneurs, social activists, artists and writers.
On Rothschild Boulevard, as you know, there is nothing to eat. Among the closest places: Cafe Noir, Marinando, Cantina, Norman, Sophica, Tulip.
The Pico complex was founded in 2012 by Jerusalem entrepreneurs who wanted to bring about a change of "roots to the ground" in the city's economy. The rooms played a key role in the revival of the capital as a technology center.
PICO represents people, ideas, community and opportunity - four essential components of entrepreneurship, the same values that inspired the construction and design of the first PICO area in Jerusalem's Talpiot neighborhood.
The home of businesses, shops, warehouses, workshops, artists and restaurants in the Talpiot industrial area was a great place to build a well-established entrepreneurial community that values quality entrepreneurship as a cornerstone of social development. Dozens of early-stage companies and social organizations started out on PICO.
Pico also offers joint Coworking office space, PICO Jerusalem hosts meetings of entrepreneurs, social activists, artists and writers.
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WeWork is negotiating a deal to lease half of the ToHa office tower, which is currently being built on Totzeret Ha'Aretz Street. It is estimated that rents in the common workspace will range from 70-80 NIS per square meter.
Mindspace, the co-working spaces chain, has rented four additional floors of 3,500 sq.m. in Zion House on Rothschild Boulevard and will increase the existing Rothschild branch to 5,200 sq.m.
The opening of the new space is expected at the beginning of next year.
