Pico Tel Aviv

Rothschild 63, tel aviv, Center, Israel
1 Reviews
Pico Tel Aviv Pico Tel Aviv Pico Tel Aviv

About Pico Tel Aviv

The Pico Rothschild complex is located in the heart of Tel Aviv-Rothschild Boulevard. This is the company's third complex. The location was chosen similar to the location of the compounds in Jerusalem - in the center of the city, at the heart of activity and innovation.
The complex is open to technologists, high-tech and low tech professionals aged 18-45. The place will not accept free professionals as accountants and lawyers. It offers work spaces, meeting rooms, internet, kitchenette, mentoring and regular events. Pico also serves as a community that sees entrepreneurship as a key tool for social development. Accordingly, the venue hosts events including intimate conversations with leading entrepreneurs or entrepreneurs, meetings with international investors and even white night events that allow a meeting of activities such as social hikes.
Pico also offers shared Coworking office space. The complex hosts meetings of entrepreneurs, social activists, artists and writers.


  • ‏Close to train station
  • ‏Close to bus station
  • ‏Free parking
  • ‏Dog-friendly
  • ‏Mentors meetings
  • ‏Happy hour
  • ‏Soft drinks
  • ‏Beer
  • ‏Snacks
  • ‏Wifi
  • ‏Printing services
  • ‏Staff
  • ‏Showers
  • ‏Open on saturday
  • ‏Open on friday
  • ‏Open 24/7
Show more
  • ‏Gym
  • ‏Swimming pool
  • ‏Sport classes
  • ‏No commitment
  • ‏1 day min.
  • ‏1 week min.
  • ‏1 month min.
  • ‏2 months min.
  • ‏City residents only
  • ‏Designers only
  • ‏Requires a screening Interview
  • ‏Social ventures only
  • ‏Technological ventures only
  • ‏Worldwide access

Map of the area

Where to eat

On Rothschild Boulevard, as you know, there is nothing to eat. Among the closest places: Cafe Noir, Marinando, Cantina, Norman, Sophica, Tulip.

קפה נואר
קפה נואר
Cafe Noir - Part of the Noir chain offers meat, fish, salads and more.
In the restaurant menu you will find a selection of grilled meats. Among the dishes served you will find steaks, burgers, lamb dishes and more.
The canteen restaurant, located in front of "De Rothschild 71", is a well-known Tel Aviv institution and a center of attraction for celebrities, actors, singers, politicians and intellectuals. The canteen offers pastas, pizzas, meat and fish dishes.
מסעדת נורמן
מסעדת נורמן
An upscale restaurant that brings Nice together with Tel Aviv. The restaurant menu combines southern French and Mediterranean touches and is inspired by the old town of Nice, located near the Italian border.
The menu at Tulip Restaurant includes dairy and meat cuisine with dishes such as potato pastries, cheese / plum dumplings, chestnut puree, various soups, lynches and Hungarian goulash.
Sofitza - a kosher Italian dairy restaurant. Starters, salads, pastas, pizzas and desserts.

About Pico

Branches amount - (2)
Reviews - (0)  

The Pico complex was founded in 2012 by Jerusalem entrepreneurs who wanted to bring about a change of "roots to the ground" in the city's economy. The rooms played a key role in the revival of the capital as a technology center.
PICO represents people, ideas, community and opportunity - four essential components of entrepreneurship, the same values ​​that inspired the construction and design of the first PICO area in Jerusalem's Talpiot neighborhood.
The home of businesses, shops, warehouses, workshops, artists and restaurants in the Talpiot industrial area was a great place to build a well-established entrepreneurial community that values ​​quality entrepreneurship as a cornerstone of social development. Dozens of early-stage companies and social organizations started out on PICO.
Pico also offers joint Coworking office space, PICO Jerusalem hosts meetings of entrepreneurs, social activists, artists and writers.


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Latest from Instagram

Fabric of our Lifes, on display at PICO Jerusalem from Dec. 16-31. \nA visual display of milestones required to bring yarn to woven life.\n\nThis piece was created using the numerics of three. \n3 yarn colors\n3 warp sections\n3 weaving shafts\n18 border threads\n96 sectional threads\n300 total threads in the warp\n\nThree colors of Cotton yarn, white, periwinkle, and a variegated blue, are displayed as a set of skeins and a weaving bobbin. All three of these yarns were spun to create a thick and thin effect. \nFrom the yarn a warp is created (The central larger piece). A warp is set of yarns prepared for weaving prior to the addition of weft. \nAn alternative definition is the next step in weaving, yarns placed on the loom, running longitudinally under tension. In order to create a woven piece, weft yarn, yarn which runs running horizontally, is woven into the warp. The sticks by which the warp is hanging is an intentional placement. They are the core safety, when the warp is in the process of placement on the loom, for keeping all three hundred threads in alignment. \nThe physical sample, (hanging on the dowel rod) is a mock-up of the warp integrated with the weft yarn using the palate and pattern with three shafts. A shaft is a frame that holds up with warp threads to allow the weft to travel over or under a particular string in a pattern. As you can see in this example, the same three yarns are used in both the warp (longitudinal) and weft (horizontal) directions. \nAfter the exhibition, this warp will be placed on loom to be woven into a shawl measuring 30 x 90” plus fringe.\n\nBlanketed in Love \nOur senses are the connectors to our brain and bodies, which allow the mundane of our world to come alive. The touch, smell, sight, and yes even taste and sound of a nature-based fibre and fabrics create a connective memory which can ignite the experience of the user. \nIt is often said that a blanket provides a sense of security. This blanket contains the natural fibers of wool and silk in both the warp and weft of the weave. It was Handwoven on a four shaft loom using twill and reverse twill patterning (repetitive pattern creating a diagonal line). The unique transparency.

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Opening hours

The complex is open Sunday through Thursday between 8:30 and 18:30. The staff of the compound is located throughout the hours of operation.

Opening hours
Staff hours
Monday 08:30 - 18:3008:30 - 18:30
Tuesday 08:30 - 18:3008:30 - 18:30
Wednesday 08:30 - 18:3008:30 - 18:30
Thursday 08:30 - 18:3008:30 - 18:30
Friday 08:30 - 18:3008:30 - 18:30
Saturday Without
Sunday Without


Getting to Rothschild Avenue is very convenient for those arriving by private car or public transportation.


There are many bus lines which come to the complex. The nearest bus stop is Migdal Shalom / Montefiore Station. Among the bus lines that reach the area: 61,172,161,72.


The closest train station to the complex is the Tel Aviv Haganah station. At the exit of the station, take one of the lines: 104,204,16,4 (about a quarter of an hour's drive) and get off at the stations: Allenby / Lilienblum, Allenby / Maza, and from there walk between 6-8 minutes until you reach the compound.

Private car

The most convenient way to get there is through the Ayalon lanes, exit at the Shalom interchange, right to Ammunition Hill, continue on Eliezer Kaplan, left on Leskov, continue straight on Ibn Gvirol, continue straight on Yehuda Halevi, right on Nachmani and left on Rothschild Boulevard.


Beit Hadar A, B parking lots are within walking distance of the complex.


There are Tel Aviv bike rental stations in Rothschild corner of Allenby and Rothschild 65.

Estimate arrival time by car (Waze)

19 PM18 PM9 AM8 AM
Kfar Saba
13 min 13 min 11 min 11 min
Rishon West
30 min 30 min 30 min 29 min
Petah Tikva
21 min 21 min 19 min 18 min
Kiryat Ono
18 min 17 min 16 min 16 min
Tel Aviv North
13 min 13 min 11 min 11 min

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From the press

Office per worker: How much does it cost to rent space in the new work complexes

Working for a start-up? Are you starting a company? Before running to rent expensive offices - get a guide to the work complexes

To the full article at finance

The sane alternative to renting an office: a shared work space

When housing prices skyrocket, even entrepreneurs looking for a small office to work in face difficulties

To the full article at startisrael

Facebook Reviews

Reviews score 5 / 5 (24 Reviews)

Score 5
Score 4
Score 3
Score 2
Score 1
Martins Chisom
פיקו הוא כמו מטבח מלא בסוגים שונים של תבלינים - ארוחה נהדרת היא תמיד התוצאה. תמיד יש אוויר רב של השראה ברגע שנכנסים לפיקו.
Miryam Heiliczer
What a great place to connect Face to Face! Wonderful atmosphere, wonderful people.
Miryam Levine
איזה מקום נהדר לחבר פנים אל פנים! אווירה נהדרת, אנשים נהדרים.

Pico Tel Aviv Facebook

Latest Tweets by Pico Tel Aviv

Amazing project by PICO Partners PICO Kids PICO Kids https://t.co/DrGFxL25tbThu Jan 24 07:59:54 +0000 2019
Guess who's coming to PICO? Berrie! Kids invited. But get your free tickets, 'cause they will "sell out". https://t.co/XD4HjhuZeDMon Jan 07 13:48:44 +0000 2019
Tonight! Art! Craft! Free entry, items for sale. Happy New Year! https://t.co/qJTkeq6rV0Mon Dec 31 09:24:21 +0000 2018
A few seats 'round the table left for this. Pre-registration required. https://t.co/hsH3SqCMMNWed Dec 19 04:52:05 +0000 2018
This Thursday from 6PM... https://t.co/XGiBsPI9B5Tue Dec 18 00:26:46 +0000 2018

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Coworking spaces near Pico Tel Aviv

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News from coworking spaces in

WeWork manages to rent half of the ToHa office tower

WeWork manages to rent half of the ToHa office tower

WeWork is negotiating a deal to lease half of the ToHa office tower, which is currently being built on Totzeret Ha'Aretz Street. It is estimated that rents in the common workspace will range from 70-80 NIS per square meter.

Mindspace increases the Rothschild branch

Mindspace increases the Rothschild branch

Mindspace, the co-working spaces chain, has rented four additional floors of 3,500 sq.m. in Zion House on Rothschild Boulevard and will increase the existing Rothschild branch to 5,200 sq.m.
The opening of the new space is expected at the beginning of next year.

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