Pico's first compound in Tel Aviv. Pico was founded in 2012 by Jerusalem entrepreneurs who wanted to bring about a change of "roots to the ground" in the city's economy. Pico's rooms played a key role in the revival of the capital as a technology center.
The Pico complex was founded in 2012 by Jerusalem entrepreneurs who wanted to bring about a change of "roots to the ground" in the city's economy. The rooms played a key role in the revival of the capital as a technology center.
PICO represents people, ideas, community and opportunity - four essential components of entrepreneurship, the same values that inspired the construction and design of the first PICO area in Jerusalem's Talpiot neighborhood.
The home of businesses, shops, warehouses, workshops, artists and restaurants in the Talpiot industrial area was a great place to build a well-established entrepreneurial community that values quality entrepreneurship as a cornerstone of social development. Dozens of early-stage companies and social organizations started out on PICO.
Pico also offers joint Coworking office space, PICO Jerusalem hosts meetings of entrepreneurs, social activists, artists and writers.
The real estate company Shoval Management and Investments will open a new work space under the BE ALL brand in Migdal HaShachar in Givatayim and the Alon Tower in Tel Aviv in July, with an investment of NIS 20 million.
In addition, the Company intends to expand its deployment and to open at least two other sites in the central and Sharon region by the end of the year.
WeWork is negotiating a deal to lease half of the ToHa office tower, which is currently being built on Totzeret Ha'Aretz Street. It is estimated that rents in the common workspace will range from 70-80 NIS per square meter.
